Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
- Business website
- Branded assets (logos, icons, acronyms, etc)
- Video content (video ads, product demos, etc)
- Images (infographics, product shots, company photos, etc)
- Written content (blog, product descriptions, testimonials, etc)
- Social media pages
The list of digital marketing strategies is also constantly evolving.